8/12/2023 0 Comments Digital time![]() One theme that came back in almost all of them though was the importance of gathering and standardizing data. The mission contained 45 different (break-out) sessions on a variety of topics. As one of the speakers concluded ‘the market is in favour of sustainability now’. However, industry insiders increasingly observe the private sector moving in the same direction as sustainable and climate-smart premises have a competitive advantage in attracting and retaining tenants and buyers. This trend is most strongly observed in the public sector (including public housing), which is to lead by example. This opens up the market for sustainable solutions that are not necessarily a quick win but do lead to a return on investment in the longer run. Also, the construction market is in many ways more locally organized than nationally, especially outside the larger cities.Ī tendency that is similar in the Danish and Swedish market is the increasingly long-term approach to real estate investment. For a foreign entrepreneur, this means that the best ambassador for your product may differ between the markets. In Sweden, on the other hand, large construction companies like Skanska and NCC hold much of the influence in sustainable innovation. For example, in Denmark, the architect has a large role in promoting sustainability, not only at the design stage but increasingly also throughout the entire construction cycle. Although the energy and climate goals of Sweden and Denmark are similar, the context in which they work towards these goals varies. – Maurits van Hoogevest, Building The New Some of our key takeawaysĬontrarily to what some entrepreneurs who start expanding to Northern Europe believe, there is no such thing as the ‘Nordic’ market. For me these (online) missions are a steppingstone into new markets and provide access to new innovations and partnerships”. “If you look around, there is a great wealth to be discovered in international contacts. This mission helped us a lot with the latest developments in Scandinavia and linking to the perfect partners to explore collaboration”. “We are always looking for partnerships in the pursuit of building better cities. The interest from Danish and Swedish stakeholders to participate in these sessions was significant: over 90 developers, architects, building companies, city planners and others attended the respective Dutch-Danish and Dutch-Swedish days on sustainable building and energy systems to connect to the Dutch delegation and share their knowledge and expertise. The delegation familiarized with the Swedish and Danish key stakeholders and market trends, through a mix of small-scale round table discussions, keynotes from industry leaders and one-on-one matchmaking. The program was aimed at providing a targeted group of companies with in-depth knowledge and high-quality business contacts. The digital trade mission, which InnovationQuarter organized in collaboration with FME and the Dutch Embassy Network in the Nordics, took place between October 26th and November 6th. The match making concept that came along with the trade mission has proven to be very valuable!” – Michel Kraaijeveld, thinkproject “It was a great experience hearing Nordic experts speak about sustainable building and energy initiatives. “This new way of Digital Trade missions could be the best next thing in discovering a country businesswise”. Their conclusion? With about 110 new business connections established, and 65% of the Dutch companies expecting to sign a contract as a result, digital missions might not just be the next best thing in doing business abroad, but could become a key component of any (sustainable) international business trajectory. But how do you act on those opportunities when you cannot travel physically? Our colleagues Anne de Vries and Tiffany Meijer took a group of 16 Dutch innovative companies on a digital trade mission to test the waters. ![]() The investments that come with this push towards climate neutral buildings, in combination with the innovation and sustainability-minded approach in the region, make these markets attractive to Dutch companies that offer sustainable and energy-efficient solutions for buildings. The building sector plays a major role in the Swedish and Danish society reaching their ambitious climate targets.
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